Elica Aria Nuova<title> <meta name="robots" content="index,follow"> <meta http-equiv="content-language" content="en" /> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <link href="style_elica.css" rel="stylesheet" type="text/css" media="screen" /> <link href="style_elica_stampa.css" rel="stylesheet" type="text/css" media="print" /> <script src="func/function.js"></script> <script src="func/ws_popup.js"></script> <style type="text/css"> ul#articoli li em {color:#012742;} #articolo .zoom a:hover {background:#012742; border-bottom:2px solid #012742;} select {border:1px solid #012742;} </style>  <script language="JavaScript" type="text/javascript">  </script> <script src="ACD_flash/javascript/AC_VBGetSwf.vbs" type="text/vbscript"></script> <script src="ACD_flash/javascript/AC_DetectFlash.js" type="text/javascript"></script> <script src="ACD_flash/javascript/AC_RunActiveContent.js" type="text/javascript"></script>  </head> <body> <div id="container">   <div id="header"> <div id="menu"> <span id="acd_0" class="acd_class_0"></span> <script language="JavaScript" type="text/javascript">  </script> <noscript>FILE NOT FOUND D:\inetpub\vs\elica2006\ACD_layouts\tree_menu_EN\noscript.html</noscript> </div> <div id="country"> <ul> <li id="selectedcountry">SELECTED COUNTRY: <span>RUSSIA</span></li> <li id="changecountry"><a href="/">CHANGE COUNTRY</a></li> </ul> </div> <div id="logo"> <h1 class="png_bg"><a href="index~lg~en.htm" title="Cappe">Cappe Elica</a></h1> </div> <div class="clear"></div> </div> <div id="logo_stampa"><img src="img/logo_new.png" alt="Cappe" class="img_png" /></div> <div id="corpo">  <div id="navigazione" style="border-left:15px solid #012742; border-right:15px solid #012742;"> <ul style="background:#012742; filter:alpha(opacity=83); filter: progid:DXImageTransform.Microsoft.Alpha(opacity=83); -moz-opacity: 0.83; opacity:0.83;"> <li><a href="articolo~ca_tmp_id~31~co_id~1340~mn_id~5~lg~en~kitchen_accessories~.htm"></a></li> <li class="on">News</li> <li><a href="articolo~ca_tmp_id~31~co_id~1260~mn_id~5~lg~en~kitchen_accessories~Advertising-Campaign.htm">Advertising Campaign</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~55~mn_id~5~lg~en~kitchen_accessories~The-catalogue.htm">The catalogue</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~56~mn_id~5~lg~en~kitchen_accessories~Newsletter.htm">Newsletter</a></li> </ul> </div> <div id="articolo"> <img src="elicadam/bo/allegati/abcupload/244_1002_news_cover.jpg" class="img_articolo"> <h3 style="color:#012742">17 March 2007</h3> <span class="stampa"><a href="#" onclick="self.print();">print</a></span><br /> <h2>Elica chooses Göttsche, once again</h2> <div class="zoom"><a href=# onClick=ws_open_popup('http://dam.elica.it/bo/allegati/immagini/2896_news_pubb_2003.jpg',0,0,'Advertising%%%campaign%%%2003',2,30,178,true,true,true,'#012742');><img src=http://dam.elica.it/bo/allegati/immagini/2892_news_2003_zoom.jpg><br /><em>zoom</em></a></div><div class="zoom"><a href=# onClick=ws_open_popup('http://dam.elica.it/bo/allegati/immagini/2895_news_om.jpg',0,0,'Advertising%%%campaign%%%2004/2005',2,30,178,true,true,true,'#012742');><img src=http://dam.elica.it/bo/allegati/immagini/2894_news_om_zoom.jpg><br /><em>zoom</em></a></div> <p><p>A real Made in Italy successful “case history”. It’s what <strong>Elica</strong> represents today. A company that has always looked ahead, spreading its market into a worldwide dimension and – at the same time – becoming the reference and the world leader in cooker-hoods manufacturing.<br> In the making of this “case history”, the role of advertising has been decisive since when, in 2002, Elica assigned the job to <strong>Göttsche</strong>. In the four years following, the agency’s work has created international campaigns whose innovative contents and messages have imposed a new language on the cooker-hood field. From the idea that Elica cooker-hoods are mostly design objects – they don’t content with inhaling smells, they change the perception of them – the agency studied punchy and suggestive ads, from <strong>“AROMATHERAPY”</strong> to <strong>“YOU CANNOT LIVE ON DESIGN ALONE”</strong> – both awarded. </p> Today, after a one-year break, Elica chooses Göttsche again. For this occasion, the agency has reassembled the team that had created all the campaigns since 2002: <strong>Michael Göttsche</strong> <em>(creative director)</em>, <strong>Barbara Arioli</strong> <em>(planner)</em> and <strong>Elio Buccino</strong> <em>(copywriter)</em>, now joined by <strong>Marco Turconi</strong> <em>(art director)</em>. They’ll work in close contact with <strong>Lorenzo Lispi</strong> <em>(Elica Marketing & Innovation Vice President)</em> and <strong>Ludovica Paoli </strong><em>(Communication Manager)</em> for launching a completely new kind of cooker-hood. Confirming its vocation for the most innovative hi-tech and the most striking design, Elica will introduce Space (<em>see photo</em>), the first cooker-hood in the world with EDS3(Elica Deep Silence 3), an exclusive technology for an extremely silent functioning – reducing the usual cooker-hood noise to the limits of inaudible. A product whose importance is strategic not only for the Elica brand, but also for its industrial clients. The campaign, now in development, will have an European airing, from Italy to Spain, Russia and Uk. <br> <BR><BR> <div align="right"><EM>Barbara Arioli</EM></div></p> <div class="clear"></div> </div> <div id="impaginazione_articolo" style="background:url(img/bg_pagine_en.gif) no-repeat 1px 0px;"> <ul class="num_pagine" style="background:#012742; filter:alpha(opacity=83); filter: progid:DXImageTransform.Microsoft.Alpha(opacity=83); -moz-opacity: 0.83; opacity:0.83;"><li><a href=articolo~ca_tmp_id~31~co_id~1032~mn_id~5~lg~en~id_sx~26~id_dx~35.htm>4</a></li><li class="sel">5</li><li><a href=articolo~ca_tmp_id~31~co_id~907~mn_id~5~lg~en~id_sx~44~id_dx~53.htm>6</a></li><li><a href=articolo~ca_tmp_id~31~co_id~672~mn_id~5~lg~en~id_sx~53~id_dx~62.htm>7</a></li><li><a href=articolo~ca_tmp_id~31~co_id~464~mn_id~5~lg~en~id_sx~62~id_dx~71.htm>8</a></li><li><a href=articolo~ca_tmp_id~31~co_id~450~mn_id~5~lg~en~id_sx~71~id_dx~80.htm>9</a></li><li><a href=articolo~ca_tmp_id~31~co_id~1374~mn_id~5~lg~en~id_sx~-1~id_dx~8.htm><</a></li> <li><a href=articolo~ca_tmp_id~31~co_id~412~mn_id~5~lg~en~id_sx~79~id_dx~88.htm>></a></li> </ul> <ul id="articoli"> <li><a href="articolo~ca_tmp_id~31~co_id~1021~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/3048_accordo_nobia_ico.jpg" alt="Agreement with the Nobia Group of Sweden" /><em>07 September 2007</em>Agreement with the Nobia Group of Sweden</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~1016~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/3020_elica_price_adv_space_ico.jpg" alt="Advertising & Success: 18th edition, 2006 – 2007" /><em>25 July 2007</em>Advertising & Success: 18th edition, 2006 – 2007</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~1005~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/2921_turboair_ico.jpg" alt="The new Turboair brand: uniting freshness and experience" /><em>11 April 2007</em>The new Turboair brand: uniting freshness and experience</a></li> <li><img src="../elicadam/bo/allegati/immagini/2890_news_icon.jpg" alt="Elica chooses Göttsche, once again" /><em>17 March 2007</em>Elica chooses Göttsche, once again</li> <li><a href="articolo~ca_tmp_id~31~co_id~1003~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/2897_milano_awards_ico.jpg" alt="Elica: an award for Stock Market communication" /><em>13 March 2007</em>Elica: an award for Stock Market communication</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~957~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/2783_elica_space_ico.jpg" alt="Elica Space launch into the orbit of silence" /><em>12 February 2007</em>Elica Space launch into the orbit of silence</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~975~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/2809_elica_salon_ico.jpg" alt="Teaching the art of living: Elica at Paris’s Salon Du Meuble" /><em>11 February 2007</em>Teaching the art of living: Elica at Paris’s Salon Du Meuble</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~914~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/2561_elicamex_elica_messico_ico.jpg" alt="Elica inaugurates its new Mexican plant in Queretaro" /><em>10 December 2006</em>Elica inaugurates its new Mexican plant in Queretaro</a></li> <li><a href="articolo~ca_tmp_id~31~co_id~911~mn_id~5~lg~en~id_sx~35~id_dx~44.htm"><img src="../elicadam/bo/allegati/immagini/2522_icona-polska.jpg" alt="Elica inaugurates the new Fime factory in Poland" /><em>20 October 2006</em>Elica inaugurates the new Fime factory in Poland</a></li> </ul> <div class="clear"></div></div>  <div class="clear"></div> </div> <div id="footer" style="margin-left:195px; padding-top:8px; width:443px; border-top:1px solid #EC3E00;"> <ul> <li><a href="index~lg~en.htm">Home</a></li> <li><a href="cerca~lg~en.htm">Search</a></li> <li><a href="articolo~ca_id~34~co_id~64~mn_id~25~lg~en.htm">Contact</a></li> <li><a href="http://www.elicaonline.com">Press Area</a></li>  <li><a href="http://pdmelica.elica.com/Windchill/elica/webelica/default.html">Log in</a></li> <li><a href="credits~lg~en.htm">Credits</a></li> <li><a href="copyright~lg~en.htm" class="copy">©</a></li> </ul> </div> <div id="footer_print"><img src="img/footer_print.gif" /></div>  <iframe id="i_utility" name="i_utility" width="443" height="0" scrolling="no" frameborder="0"></iframe> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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